Bo recorded Time Has Come Today, the Old Chambers Brothers classic, for the relaunch of Hasbro’s Monopoly game.
The song, which was produced by RCA’s Senior VP of A&R/staff producer Stephen Ferrera and Grey Advertising’s Senior VP/Director of Music Josh Rabinowitz, was released as a digital download in September 2006.
You can read about the Hasbro ad campaign here:
Hasbro’s agency Grey Worldwide in New York was given the mandate to search for a major artist to put a new spin on the classic piece of psychedelic music. After fielding many suggestions, Grey and its client settled on Bice.
“Everyone at Grey thought he could really bring this song to its knees,” Grey music supervisor and director of licensing Amy Rosen says. “We all remembered how he tore it up on ‘American Idol’ with the [Ides of March’s] song ‘Vehicle.’ “