Now THAT’S What I Call Music Marketing!
I absolutely love the Alabama 3. I think they’re just incredibly original and interesting and I listen to them all the time.
But this blog isn’t a plug for the band. It’s about the creative ways they market their music.
They’re now recording a new album and they just have the coolest idea. They’re posting 3 demos every month for fans to listen to and rate. The highest rated 3 tracks will be recorded for the CD. But they’re also offering fans the chance to download the tracks and remix them.
The best 12 remixes will then be featured on a second CD at the end of the year. Now that is smart music marketing!
In order to get the downloads, or even to vote, you have to give the band your email address. Even more brilliant!
If you’re interested, you can listen to the demos here. They’re in raw form right now, which probably makes remixing them all the more exciting for someone who can do that kind of thing.
This idea is absolutely not something that a major label would ever come up with - and yet it’s a brilliant way of involving fans and collecting email addresses, and just another sign that music will live on while major labels slowly expire.
February 3rd, 2008 at 11:35 pm
Very cool way to keep the fans involved and interested.
February 4th, 2008 at 1:23 pm
What an interesting concept. I recall thinking when Clive made his comment about making a very special album that he knew Bo could sing anything. (Even though he looked like he was ready to heave at any moment, he did sing COTS well.)
What I would expect from Bo’s fans would be an remix interpretation of any song to be
1. Full out Rock
2. Add 10 minutes of guitar blasting and call it Southern Rock
3. Increase the key to Bo’s upper range and call it Pop
4. Power Ballad ala Blades of Glory
5. Add a choir and call it Gospel
or my favorite
6. A soulful, blues ballad
What a blast it would be if it were done officially since we’ve been known to express our views anyway.